A real research tool has real running costs — market data, SEC filings, fundamentals, earnings transcripts, servers. Here is what those are, what you get, and how the number compares with the terminals built for institutions.
Pro is $7.99 a month, or $60.00 a year — 37% less than paying monthly. There is a free tier that is genuinely usable, and a 30-day trial. A valid payment method is required. You will not be charged during the trial.
You can cancel in two clicks from your account menu, any time, and keep access until the period you have paid for runs out. Nothing is retained on cancellation that you cannot export first: your saved cases, theses and watchlists all download as CSV.
None of this is free to run, and pretending otherwise would mean paying for it another way — by selling your attention, your data, or order flow. The subscription is the whole business model, which is the point.
Every figure the tool shows names the provider it came from and the date it was pulled. That is on the data sources page, and it is checkable rather than asserted.
A professional terminal runs into the tens of thousands of dollars a year, per seat. That is not a criticism of those products — they are built for desks with compliance departments and dedicated data budgets, and they earn it. But it does mean the research advantage they provide has effectively been priced out of reach for anyone doing this with their own money.
The gap that creates is the reason this exists. An individual investor is competing for the same information as institutions, with a fraction of the tooling and none of the staff. Closing some of that gap for the price of a couple of coffees a month is the entire ambition.
We are not going to tell you what any competitor charges today — those numbers move, and a page that quotes them goes stale and starts misleading people. Go and look, then come back.
Enough to decide whether the paid tier is worth it, which is the only honest reason to have a free tier. Charts, company financials, filings and a limited number of full analyses per day. The lessons are free and stay free — learning how to read a balance sheet should not be behind a paywall.
Subscriptions are what pay for the next thing being built, and the work is continuous rather than finished. If something is wrong or missing, say so — that mail goes to a person, and a good proportion of what is on the site started as someone pointing out a problem.
ImpliedLens provides market data and modelling tools for research and education. It is not investment advice, and no figure on the site is a recommendation to buy or sell anything.